Case Study

Red Horses Vineyard

Front-End Design, Online Store, Back-End Development, Commercial Photography & Video, SEO & Google AdWords

Red Horses Vineyard was ready to bring their online presence to the next level with a beautiful new updated design including photography and a video banner as well as an online store, online booking system, and wine club software. We also implemented SEO and a Google AdWords campaign to increase website traffic.

Photography

Being a newer winery tucked out of the way of the usual wine route, it was important to highlight the the beauty of the winery and its South Western-style appeal. With my high-end camera equipment, I captured the vineyard before harvest, the family, the winery, and of course the wine (not including the bottle shots).

Video Banner

I work closely with a local videographer, Rising Action Pictures, who created the video banner to engage visitors and take them on a journey. Videos create more impact and make a lasting impression with your audience.

Online Store, Booking System & Wine Club

Red Horses Vineyard needed an online store that was compatible with their Square POS system. I collaborated with a development team who designed the online store and synced it with Square. They also created an online booking system to schedule wine tasting appointments, and implemented wine club software to manage wine club memberships, wine selections, and shipping.

SEO & Google AdWords

Being a newer winery, Red Horses Vineyard opted for an SEO strategy so they could begin building their ranking in search engines over time with the goal of increasing traffic, leads, and conversions. For immediate results, a Google AdWords campaign was implemented to increase traffic in the short term.

Industry

Wine

Location

Oliver, British Columbia

Services Provided

Responsive Web Design

Online Store

Booking System

Wine Club

Commercial Photography

Video Banner

SEO & Google AdWords

Requirements

  • Unique Design
  • Engaging Visuals
  • Ability To Sell Online
  • Inspire & Engage Visitors
  • Improve Google Rankings
  • More Conversions

The Outcome

  • Unique Web Design
  • Increased Web Visitors
  • More Online Visibility
  • Increased Wine Club Members
  • More Wine Sales
  • More Wine Club Members
  • Increased Engagement
  • Increased Tasting Appointments

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Providing Full-Service Web Design in the South Okanagan, BC